How much simpler and less stressful would sales be if you knew the secret of….

How To Quickly & Authentically Establish a 
“Mutual-Trust Relationship” - in Every Sales Conversation?

By understanding the motivations of “The 7 Client Personalities”

How much simpler and less stressful would sales be if you knew the secret of….

How To Quickly & Authentically Establish a “Trust Relationship” - in Every Sales Conversation?

By understanding the motivations of “The 7 Client Personalities”
What you’ll learn in this 2-hour LIVE Training

Step 1:

Learning and understanding the inner motivations of The 7 Client Personality Types

  • People buy and refer people they like and trust.
  • Our job is to ethically position you in that role - for your potential clients in minutes.

Every potential client you’ll ever meet will fall into one of the 7 categories:

  1. The Dreamer
  2. The Lookie Loo
  3. The Vampire
  4. The SalesPerson
  5. The Skeptic
  6. The Intuitive Lead
  7. The Sincere Lead

Using ethical sales practices…

I’m going to show you a step-by-step blueprint on how to evaluate which of the 7 Client Personality Types they embody. And how to best communicate with that personality.

  • That lets you determine if they are a true “Sincere Lead” for you in minutes, and if they are not.
  • You’ll know exactly how to benefit them, so you establish a “Like & Trust” relationship until they are ready.
  • No stress, no manipulation, no sales scripts… just honest and open communication that benefits both of you. During the training, you’ll see example after example of exactly how this “key communication knowledge” ethically serves both you and your potential clients.

This technique is so congruent with their individual needs… many times,
the person you just helped get clarity, will refer you to another “Sincere Lead.”
Even if - they said “NO” to your offer for themselves.

During this training, you’ll see how every step works to achieve this goal. The whole process looks like this:
By the end of the Ethical Sales Seminar you'll know how to:
Build trust through every sales conversation.
Reinvigorate your love for your work and become inspired to sell again.
Quickly determine “clear yes” or “clear no” clients, shortening your time in sales calls.
Provide a safe and dynamic sales environment that feels uplifting for you and your potential client.
Recognize when to ask for the sale.

Step 2:

We're going to take a “Deep Dive” into the “3 Most Frustrating Client Personality Types”

Have you ever been stuck… wondering what to say to a potential client that instantly brings their attention forward and leads them to tell you “what’s really going on?”

You’ll NEVER have to worry about that again - when you know what questions to ask…

I call this “Laser Questions and Intuitive Listening.” 

Imagine how liberating it will be to know exactly what Personality Type you’re dealing with… simply by what they say.

For example: 

When you encounter a “Skeptic,” you’ll hear things that sound like this: 

  • “I’ve already tried that.”
  • “How do I know this will help or work for me?”
  • “How are you any different than the other people I’ve spoken with?”

Once you’ve identified the personality type, you’ll know what questions to ask them to build deeper rapport. 

When you practice this approach clients intuitively feel you care about them.

During the 2 hour LIVE training, I’ll be revealing the three most challenging Client Personality Types...

I’m going to go in-depth and teach you:

  1. How to identify that personality type - by what they say.
  2. What specific question to ask them - to “Un-LOCK” what really matters to them right now.
  3. How to instantly and intuitively - build “trust.”

FYI: I want to be clear with you. I’m going to teach you all 7 of the Client Personality Types. 

  • BUT, because of time limitations, and my core “teacher instinct” to always give tons of information, we’ll only be taking this deep dive with the 3 most challenging and frustrating personality types.

My BIG Promise:
You will be able to take what you’ll learn in the training and immediately put it into action within 30 minutes after we’re done.

I’m a strong believer in clarity and the instant application of new knowledge.

Specifically - How Does this LIVE Training Benefit YOU

Benefit 1:

How Recognizing The 7 Client Personality Types Help You Everyday

90% of the entrepreneurs we work with are stressed and frustrated with their current sales process.

  • They are NOT interested in tricks or manipulation.
  • They want authenticity!

That’s what I teach!
Authenticity and how to build up your “Natural Sales Intuition.”

When you instantly know your potential client's personality, you have these benefits:

You’re relaxed when you talk with new people, because you have a proven step-by-step plan.
You’ll be able to “Guide Potential Clients” through skepticism and doubt in a way that feels good for both of you.
You’ll always be able to “Quickly Address Their Needs” and complete the sales cycle with a “clear yes” or “clear no” decision.
The joy of sharing your GIFTS with anyone, in almost any situation, becomes as natural as a conversation with a good friend. The STRESS IS GONE, FOREVER!
You’ll have a consistent “sales flow,” where you serve your ideal clients with grace and joy.

Benefit 2:

How Recognizing The 7 Client Personality Types Help You Everyday

I believe in results.  

So let's look at what my clients say about how our work together has changed their lives and income. 

Quick NOTE: As you scroll through, please consider where you are now, and where you would like to be in your business.

Hannah Chapman
Dr. Nima
She helped me 3x my prices. It was remarkable.

I got to see how a master followed up with love and service [by working with Marla]. I've never experienced anything quite like it before.

From her, there was no pressure, just holding me in my highest, knowing that I would make the decision when I could. She was there for me during the process, each step of the way, with high intention, yet low attachment.”
“The Ethical Sales Process that Marla teaches is next-level sales, with full transparency, full kindness, no manipulation or intimidation whatsoever, and truly feels like a healing process for both the person selling and person buying.

I also experienced significant financial growth while in the container!

I felt things really click in with just how unique my work in the world is, and the unique way I work with clients.

That led to my highest sales and cash collected month ever, with such beautifully aligned clients that continue to be a blessing in my life. I believe in the ESP (Ethical Sales Process) system wholeheartedly.

It embodies everything I believe about sales, that humans are always more important than transactions, that people are more important than profits, that selling the way you serve is the highest way to do both!”
It has been the most difficult rebirth of my business, and everyone in the community was a safe and empathetic witness for my emergence from a really dark and painful obstacle.

My ability to receive feedback both positive and negative has expanded, causing a shift in my coaching that has created an even safer container.

The amount of love, respect, and understanding has been a pivotal part of my healing and growth.”
The process isn't manipulative or scarcity tactics.

And the focus is on building relationships. As an intimacy/sex coach, relationship building is so important. It also FEELS good and more empowering to approach sales following the process.

This process is having a positive impact on me, my clients and my business.”
“This process is the most aligned and honest sales teaching, that aligns with spiritual principles, life skills and integrity for the user to incorporate into their business and life with ease and confidence.

This is not a regular sales training, which is quite the understatement!

It is a transformational journey that has helped me uncover and face hidden beliefs, history and rules that I have used to block my own path for success and fulfillment.”
This process is a natural extension of how marketing and sales can be transformative, uplifting, and change people before any monetary value exchanges hands - the process itself is transformational.

It offers a way to embody conscious leadership that permeates all aspects of our lives.

I love that the practice meets you where you are and you can grow with it and into it - evolution and ways to practice it present themselves all the time.”
How to Access The LIVE Zoom Training AND Start Getting Immediate Results

Before I unveil how you can gain access, I want to share something deeply personal: 

“I'm passionate about transforming lives, 

and this training achieves that in three profound ways:”

  1. Envision sales conversations that flow with ease, feeling as genuine and comfortable as a heart-to-heart with a lifelong friend.
  2. Unlock your potential to serve and guide a surge of clients – those who've been eagerly searching for someone like you.
  3. Watch your leads and referrals increase - as you establish yourself as the sought after expert known for fostering authentic and trusted relationships in your industry.

The training is a LIVE event on Aug 26th.

Before you ask if your tuition includes a free replay… the answer is NO.

Here’s why!

I want you to actually “see” how this information affects people… that’s why we do it on Zoom.

So you’ll get a factual experience of how these ethical sales practices change things for the better.

Body language is vital. 

Albert Mehrabian, the famous body language expert -  maintains that during a conversation dealing with feelings and attitudes (i.e., like-dislike),

7% of what is communicated is via what is said,
38% is via tone of voice,
and the majority, 55%, is via body language.

I’m suggesting - selling is a face-to-face business, 

practice as often and in as many ways as you can.

After helping thousands of entrepreneurs through the years, our internal studies have shown:

When our students engage with us LIVE, they get these 2 powerful advantages...

  • They implement what they learned faster than replay students.
  • They report that the information is more vivid and actionable, so they make fewer missteps.

When we do release replays… 

  • We never show the audience for confidentiality and privacy. So you’d missing at least 55% of the learning experience.
  • You’ll only get the information, and it's not as powerful as the LIVE experience.

Attend live. 

Learn more and see how these tools work in real-time.

Join me LIVE on August 26th, 2023, from 11:00 AM to 1:00 PM PST for the Ethical Sales Seminar!

Seminar Session - 11:00 am - 1:00 pm PT / 1:00 - 3:00 pm CT / 2:00 - 4:00 pm ET
VIP Diamond Seat Session - 1:30 - 3:30 pm PT / 3:30 - 5:30 pm CT / 4:30 - 6:30 pm ET







Next Question:

What’s the “VIP Diamond Seat Upgrade” all about?

Upgrade to the Diamond Seat VIP! 

Join our two-hour interactive session from 1:30 to 3:30 PM PST, right after the Ethical Sales Seminar. 

Here's what's in store:

You’ll see me put all the information to work

  • Facing a tough conversation? With anyone – a client, colleague, or even a loved one? Share it.
  • I'll guide you on identifying sales personalities, navigating the dynamics, and swiftly resolving the issue.
  • Even if you're just observing, there's immense value. Watch, learn, and apply insights to your own scenarios.
  • Note: Can't promise every query will be addressed, but the learning from others' experiences is invaluable.
  • Experience the power of ROLEPLAY. Witness how to engage with all 7 Client Personality Types.

Got a challenge you need help with, or just curious? 

Upgrade to VIP and watch me unlock transformative insights! 

You’ll witness example after example deepening your understanding of how to apply these teachings in your business.

A Final Word

If you’d like to learn how to build trust in sales conversations:

  • You’ll want to dive deep into The 7 Client Personality Types of Ethical Sales,
  • and learn how this concept can bring a fresh perspective, joy and excitement back to your business…

Please join me during The Ethical Sales
Seminar on August 26th, 2023.

To be clear, this is exclusively a LIVE EVENT.

  • We won’t be providing a free replay once the Seminar is over so be sure you have the time reserved in your calendar and bring a notebook!
  • You will be amazed by the results once you implement The 7 Client Personality Types into your business.

My hope is that it may even leave you wanting to learn the entire Framework of the Ethical Sales Process…
I’ll share the details during our time together for those who want to go “all in” on ethical sales practices.

Join me for the seminar by clicking below to reserve your seat!

I look forward to seeing you there!

With love,

✨Marla Mattenson✨

P.S. If you’re interested in learning more about me, and why the “Ethical Sales Process” (ESP) is such a vital part of my business and my life. I’ve included a short Bio at the end of this page.

Join me LIVE on August 26th, 2023, from 11:00 AM to 1:00 PM PST for the Ethical Sales Seminar!

Seminar Session - 11:00 am - 1:00 pm PT / 1:00 - 3:00 pm CT / 2:00 - 4:00 pm ET
VIP Diamond Seat Session - 1:30 - 3:30 pm PT / 3:30 - 5:30 pm CT / 4:30 - 6:30 pm ET







I'm Marla Mattenson, Founder of the Ethical Sales Institute.

Starting my sales journey at 15, I offered clients test-drives of luxury prototype vehicles, often outpacing seasoned peers.

My edge? Recognizing that clients are individuals with unique needs and desires.

This genuine connection approach empowered me to offer my coaching at $36,000/month, with grateful clients.

My emphasis on trust has led me to work with Oscar-winners, Grammy artists, NBA figures, and successful entrepreneurs.

Through years of experience, I crafted the Ethical Sales framework, combating “ethical fading” and promoting honest connections.

The Ethical Sales Process (ESP) isn’t just a technique; it’s a way to reshape sales with integrity and joy, for service-based professionals.

This method transforms selling from a daily grind to a passionate endeavor.

While I can't convey the entirety of this process swiftly, a pivotal element can shift your perspective in just two hours.

Previously exclusively offered to my private clients, I’m now sharing this transformative approach to all who want to learn.

Join me in a 2-hour seminar and be part of a movement revolutionizing the sales landscape. Dive into the world of Ethical Sales.

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