Upgrade your sales process. Awaken your sales team.

The Ethical Sales Process is an online training program designed for sales teams and individuals interested in practicing high-integrity, ethical, and joy-filled sales. This program is not about learning an entirely new approach to sales. Instead, it is a process of refining and improving your existing sales process.

Time To Refine

Introducing The Ethical Sales Process (ESP)

Together, we identify where you or your team are currently practicing Ethical Sales and where the opportunity for improvement exists. Once identified, it’s a matter of unlearning unethical habits and learning powerful practices to place Humans Over Transactions, Sell The Way You Serve, and Celebrate Choice at every opportunity.

At its core, ESP shows you or your sales team how to practice intimacy with existing and potential customers to form ideal relationships

Learn More


The Ethical Sales Process rests on three foundational principles, which I call The Trinity of Ethical Sales. With those principles guiding the way, sales teams then learn The 6-Step Ethical Sales Process, a simple framework to uphold high-integrity, Ethical Sales practices in every conversation, from start to finish. 

Each step contains various techniques you or your team can apply to develop meaningful relationships, identify ideal clients, and complete high-value sales with ease, joy, and fulfillment.

The Process


Your reflection begins with a review of your current sales process
Practice maintaining ethics and integrity throughout a sales conversation.
Learn to make confident invitations to ideal potential customers
Prepare your mental, physical, emotional and spiritual environments.
Handle any of the potential client’s objections before they arise.
Clear Choice
Celebrate your client's decision to work with you one way or the other
Back To The 6 Steps
As the first step of the Ethical Sales Process, reflection begins with a review of your current sales process to discover and celebrate where ethical sales practices already exist. Once your team has identified those areas, reflection becomes a process of discovering where your current process is out of alignment with ethical sales. These pain points become the primary areas for refinement throughout the ESP course.
Back To The 6 Steps
The second step of ESP is Environment. In learning to prepare the environment surrounding a sales conversation, each team member discovers the importance of holding dualities by becoming aware of their own internal environment, the potential client’s internal environment, and the external environment experienced by both parties. For a sale to be genuinely ethical, the salesperson must be aware of these factors to minimize their negative impact while amplifying their positive effect on the conversation.
Back To The 6 Steps
During the fourth step of the Ethical Sales Process, Objections, your team learns to handle potential client objections before they arise. In doing so, your team can transform the idea of “rejection,” which is scientifically proven to damage morale over time. While handling objections, your team is also evaluating the resiliency of each potential customer to ensure they are an ideal match for your company. During this step, your team can solidify those clients who will likely lead to a successful sale, reduce the likelihood of “ghosting,” and determine potential customers who aren’t an ideal match.
Back To The 6 Steps
In step five, your sales team learns to make confident invitations to ideal potential customers. At this point, all the potential customer’s needs and desires are apparent, their objections addressed, and the beginnings of a new relationship established. So many sales conversations fall apart because the salesperson is afraid to experience rejection after explicitly asking if a potential client is ready to work together— neither the salesperson nor the client benefit from a conversation that ends without a clear choice. In fact, we consider this an unethical practice. By learning to make confident invitations, your team can receive a clear choice without taking the response personally before moving on to celebrate the outcome.
Back To The 6 Steps
The final step in the Ethical Sales Process is receiving and celebrating the potential client’s Clear Choice. A clear choice means your potential customer has walked themselves, at least 51% of the way toward a clear “yes,” anything short of that becomes a clear “no.” Once the potential customer has made a clear choice, your team can celebrate their decision one way or the other. If the answer is “yes,” a celebration of a new partnership is in order. If the answer is “no,” a celebration of a new relationship and potential next steps are likewise in order. By celebrating Clear Choice, the relationship can grow without confusion, leaving open the door of future opportunity.
All Rights Reserved, Marla Mattenson Coaching & Consulting, Inc.