Be Seen:

Ethical Self-Promotion Support for Entrepreneurs

“It is safe to be seen, it is important to be seen, it is VITAL to be seen.”

This is something my love, life and business partner Julian has been saying to me for years.

Because like many entrepreneurs, I have struggled with feeling good about promoting myself:

“What if I’m seen as arrogant or narcissistic?”
“What if people think I only care about the money?”

(This is especially true for our introverted coaches, guides, and experts who work with sensitive information or in the healing industry!)

We often cringe away from sharing about ourselves and our work in the world: whether it’s online and in social media, or in everyday conversations with new friends, strangers. Even with people who know and care about us.

Yet we also know that sharing our work in the world is exactly what is going to help change it for the better.

It’s a dilemma that causes us to feel stuck, and relying on referrals to keep our doors open.

This feels especially scary when referrals aren’t flowing, or we are on the emotional rollercoaster of entrepreneurship: feeling down, alone, and hiding away.

What if it didn’t have to be that way?

(And I promise you, it doesn’t!)

What if you could anchor yourself in the knowledge that it’s an honor to talk about what you do in the world – and a service to share?

One Of The Biggest Pains In Entrepreneurship Is Feeling Like You Have To Do It Alone.

Let’s face it: the emotional rollercoaster of leading your own business is not for the faint of heart – and often, it’s lonely and isolating.

Even if you have team members, maybe they don’t know how to do things as well as you could or it’s really hard to articulate the vision in your mind.

And then of course, add in the financial ups and downs that come with windfalls and dry spells… and the strain of being responsible for other livelihoods when you have a family, or a team.

Put together, it paints the challenge we face: How do you continue to self-promote in ethical, high integrity ways that feel good and useful while you're on the rollercoaster?

When you’re on the up and feel great, it’s easy to promote!

When you’re on the down – either in survival mode, or even apathy – that challenge becomes agony.

And if you’re not feeling great about promoting your work, maybe it’s because you’re shy – or maybe it’s because you don’t currently care about what you’re doing. (If you don’t love what you’re doing in the world, you’re definitely not going to talk about it!)

This training helps you tap back into what you love with easy and insightful questions for each stage of that rollercoaster, and puts the wind back in your sails.

Because if you’re not in love with what you’re doing, maybe it’s time to start using Ethical Self-Promotion to find out what you care about again. You don’t even need a fully-formed offer to use these strategies, and discover naturally what people need that you have!

It’s within your ability to finally enjoy the entrepreneur rollercoaster – and make it easy to talk about what you love.

Learn the aligned and relational self-promotion methods I’ve used to earn millions of dollars through conversations alone.

You do NOT need:

A million-dollar company

An elevator pitch

A website

A team roster

A social media following

Or even a fully-formed offer!

Be Seen: Ethical Self-Promotion Support for Entrepreneurs Solves Hesitations For Sharing Your Work In The World.

If you shy away from talking about your services or fear rejection from promoting… This training is for you.

In fact… if you ever feel the need to preface what you do with “this might sound crazy…” then you’re going to love this workshop – because we normalize the esoteric wisdom and sometimes spiritual aspects of our services.

We invite you to become visible and known for your work in the world, using high-integrity, ethical methods that naturally promote yourself and your work with no extra energy on your part.

Come away with confidence in sharing your services, and a new experience of what promoting yourself means – fully rejuvenated for bold connections with colleagues and friends, and building community where everyone wins.

Because we not only normalize self-promotion: we make it feel incredible.

In 60 Minutes Together, Learn…

1.

What Ethical Self Promotion is and how it can help you release old sales trauma and fall back in love with your work.

2.

The consent-based relational template for asking for referrals from a friend or client that feels natural and warm.

3.

How to promote yourself even without a fully-formed offer in place.

4.

Why your lived wisdom is a vital part of your work, and how to normalize this while sharing.

5.

How to anchor in your “Why” to sell the idea behind your services.

6.

The 3 emotional stages of the business rollercoaster, and the 2 questions to ask yourself in each state for aligned promotion.

7.

How to not take personally any reaction or rejection from promoting your work.

8.

How to talk about your work in the world no matter what emotional phase you’re in. No energy? No problem!

It’s your time to be seen.

$49 Virtual Training & Material

– 1-Hour Guided Training with Marla Mattenson
– Expanded Training Companion PDF
– Includes Customizable Outreach Templates For Ethical Self-Promotion

This Training Is For You If You...

Are a solopreneur / entrepreneur with a service-based business

Love your work in the world and are excellent at what you do

Struggle with feeling confident about talking about your services in everyday conversations or on social media

Possibly identify as an introvert or HSP: a Highly Sensitive Person

Have a mostly referral-based sales process and the referrals have dried up or are barely trickling in

Are considered the “best kept secret” because you are nervous about visibility and being seen

Are considered the “best kept secret” because you are nervous about visibility and being seen

Want to finally feel confident about speaking as the expert you are about the topics you love – both in everyday and specialized conversations!

About
Marla Mattenson

Ethical Sales Changed My Life

Several years ago, I found myself at a crossroads in my career. Despite my extensive background in neuroscience, relationships, mathematics, and sales, I felt a disconnect between the traditional sales tactics I had learned and the values I hold dear. I knew there had to be a better way—a way to sell that honors integrity, care, and genuine connection.

This realization set me on a path to explore how sales can be transformed from a transactional process to a relational one. I delved deep into understanding human behavior and relationships, blending my expertise with a fresh perspective on sales. This journey led to the creation of the Ethical Sales Process, a revolutionary approach designed for professionals who prioritize the integrity and fulfillment of their services.

The Ethical Sales Process became the cornerstone of The Ethical Sales Institute, which I founded to help professionals like attorneys, financial advisors, coaches, and consultants. These individuals often struggle with traditional sales methods that don’t align with their values or the nuanced nature of their work. My goal is to provide tools and support that foster trust and genuine connections with all people, including potential clients.

Over the past 25+ years, I’ve had the privilege of working with a diverse array of business owners and high-profile clients, including Academy Award-winning figures, NBA coaches, Grammy Award-winning artists, and millionaire entrepreneurs. Each interaction reinforces my belief that sales, at its core, is about building relationships and creating meaningful experiences.

As my reputation grew, I’ve become a sought-after speaker and expert in the fields of sales, business, and love. My insights are featured in The New York Times, Forbes, Oprah, Entrepreneur, NBC, CBS, and many more. Through my work at The Ethical Sales Institute, I continue to inspire and equip professionals to thrive in an evolving marketplace defined by integrity, respect, and genuine care.

Looking back, I see how this journey is about more than just transforming sales. It’s about aligning my work with my values and helping others do the same. Today, I am empowering professionals to embrace a human-centered, consent-based approach to sales, ensuring that every interaction is rooted in authenticity and respect.