The Art of Cueing Safety

The Science Unveiled

There’s one idea to focus on that will take your business from ordinary to extraordinary: the art of cueing safety. 

Safety isn’t just a word; it’s the essence of our approach at the Ethical Sales Institute. As we share more about the science of cueing safety, we’ll equip you with practical tips to strengthen the bond with your clients, foster a culture of trust within your company, and amplify your impact in your industry.⚡

Learning to signal a sense of safety in your sales conversations requires an understanding of the science of safety. 

Don’t worry! I’ve got you covered. 

I’ve studied neuroscience since 2008, and am up to date on the current research on the science of safety. In fact, all of our sales techniques, practices, strategies and teachings are aligned with the science of safety. 

Have you heard of The Polyvagal Institute? They are the global leaders on the topic of safety from a physiological perspective and the cornerstone of how I teach & practice sales.  

The Vagus Nerve innervates (supplies with nerves) our internal organs, our heart & lungs, our throat & vocal cords, our facial muscles and more. We can “cue” safety through our facial expressions & tone of voice… but it can’t be forced. It needs to be real, authentic; that you actually ARE a safe place to reveal their true needs. 

In sales, developing trust through being a safe place to land for your potential clients is the pathway to relationship-based sales that generate referrals because of how you treat every person you come in contact with.

Over the next month, I’ll be sharing actionable concepts and teachings that you can practice, implement, and ponder so everyone you engage with feels more and more relaxed in your presence. This is the secret to a thriving business. 

⚡ Imagine speaking with every potential client with a tone of voice that exudes warmth and authenticity. 

⚡ Envision your facial expressions radiating genuine care and respect, creating genuine connection. 

Of course, for you to be the place where others feel safe, you also must feel safe in your own physical, mental & emotional environments.

Sales conversations are sacred interactions that deserve your full presence. Your inner and outer environments matter and contribute to how relaxed you feel to guide the conversation. 

Create a sense of safety from the beginning of the connection with a client, and watch how they reveal their true needs and desires so you can serve them. 🌱  

Your inner peace matters… 

… And that’s why every aspect of the Ethical Sales Institute is dedicated to both personal and professional growth. 

If you want to know more about creating an environment of emotional safety in your business, please be sure you add this email to your contact list to make it to your inbox: 

[email protected]

To your peace through growth,

Marla Mattenson
Founder of the Ethical Sales Institute
Creator of the Ethical Sales Process
All Rights Reserved, Marla Mattenson Coaching & Consulting, Inc.
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