Business Growth

The Power of Self-Awareness in Business

Self-awareness is at the heart of effective learning and personal growth, and gives you a powerful advantage in business! Instead of accepting every client who can pay for your services, self-awareness helps you be more discerning about who you bring into your business. Because when you understand yourself — your values, strengths, preferences, and needs — you make onboarding decisions

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Elevate Your Income & Relationships With Sales

(A Love Letter) I thought you might enjoy a little love note about why I founded the Ethical Sales Institute (ESI), and why you might love it, too. My love note below includes a few reasons you may benefit from joining the community of the Ethical Sales Institute if you haven’t already. There is no financial investment to join us!

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From Depleting to Life-Giving

The Secret to Sustainable Service-Based Business “Life-Giving /ˈlīfˌɡiviNG/ – self-sustaining, opposite of destructive.” The business of selling high-value, high-touch services is unlike any other endeavor. It calls you forward. It requires a commitment to professional growth, but it’s also quite personal. Because unlike other careers, high-touch transformational service is a pursuit where who you are and what you sell are intricately

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Ethical Sales Institute Founder & Two Alumni Named as 2024 Industry-Disruptors to Watch

Alongside entrepreneurs like tennis superstar Venus Williams, our Ethical Sales Institute (ESI) founder Marla Mattenson and two ESI Alumni, Melanie Klein and Megan Pastrana, were each named as one of six industry-disrupting women to watch in 2024 by Maxim.[1] According to Maxim, “Melanie Klein, M.A., is changing the real estate coaching industry by diverging from the traditional hustle-and-grind mentality. Her

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Buyer Biographies – Unmasking the 7 Client Personalities

The Secret to Less Stressful Ethical Sales and Marketing Have you ever tried deciphering a language without knowing its alphabet? That’s precisely how sales and marketing can feel without a grasp of the different client personalities. The issue very few sales training address is that who you are talking to and their personality traits can change right in the middle

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