Business Growth

Ethical Sales Institute Founder & Two Alumni Named as 2024 Industry-Disruptors to Watch

Alongside entrepreneurs like tennis superstar Venus Williams, our Ethical Sales Institute (ESI) founder Marla Mattenson and two ESI Alumni, Melanie Klein and Megan Pastrana, were each named as one of six industry-disrupting women to watch in 2024 by Maxim.[1] According to Maxim, “Melanie Klein, M.A., is changing the real estate coaching industry by diverging from the traditional hustle-and-grind mentality. Her

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Buyer Biographies – Unmasking the 7 Client Personalities

The Secret to Less Stressful Ethical Sales and Marketing Have you ever tried deciphering a language without knowing its alphabet? That’s precisely how sales and marketing can feel without a grasp of the different client personalities. The issue very few sales training address is that who you are talking to and their personality traits can change right in the middle

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