Your Brain On Sales

The Nesting Doll Secret to Spotting Dream Clients

Article 8 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the seventh Client Personality Type: The Sincere Lead. What if your ideal clients are

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Turn Intuitive Clients Into Reliable, Aligned Buyers

Article 7 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the sixth Client Personality Type: The Intuitive Lead. Sometimes, a sale just “feels right.”

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Build Trust, Not Pressure: The Secret to Selling to Skeptics

Article 6 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the fifth Client Personality Type: The Skeptic. If trust is the foundation of Ethical

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Why Some of the Best Clients Are Also Salespeople

Article 5 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the fourth Client Personality Type: The Salesperson. Have you ever been pitched to… inside

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The Vampire Client: How to Give Without Getting Drained

Article 4 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the third Client Personality Type: The Vampire. Every service-based professional eventually meets one: the

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Turning Window Shoppers Into Referral Sources

Article 3 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the second Client Personality Type: The Lookie Loo. Some clients aren’t ready to buy,

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The Secret to Making Sales Conversations Fun and Effective

Article 1 in The 7 Client Personality Types series Navigating sales conversations are fun when we recognize there are a handful of archetypes, or personalities, we meet over and over in our potential clients. We call them The 7 Client Personality Types: The Dreamer, The Lookie Loo, The Vampire, The Salesperson, The Skeptic, The Intuitive Lead and The Sincere Leads.

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How to Ground the Dreamer Client and Make the Sale

Article 2 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the first Client Personality Type: The Dreamer. Not every sales conversation begins with clarity

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The New ABC’s of Sales

A few months ago, I was on a flight, sitting next to a man I had never met before. We sparked up a conversation (as some people do) and naturally, the question came up: “So, what do you do?” I boldly responded in a friendly tone, “You know how most couples have ‘off the table topics’ like sex, finances, relatives 

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You’re Always Selling (Whether You Realize It or Not)

I’m listening to a podcast about the Austin Police Department in preparation for a meeting. The chief of police is being interviewed, and the host — also a police officer — asks her a question about buy-in: “What kind of buy-in would you want the officers to have?” The chief responds: “I actually don’t like that word, ‘buy-in.’ I’m not

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