Your Brain On Sales

Pressure Is Not a Business Strategy

A few days ago, I noticed something familiar: My shoulders were heavy. My breath was shallow. My stomach was off. My mouth was dry. And then… the stressful thoughts came through. “It’s all falling apart. How did you get yourself in this position? Are you stupid? Why do you keep repeating this pattern? Why can’t you figure this out? What’s

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The Nesting Doll Secret to Spotting Dream Clients

Article 8 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the seventh Client Personality Type: The Sincere Lead. What if your ideal clients are

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Turn Intuitive Clients Into Reliable, Aligned Buyers

Article 7 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the sixth Client Personality Type: The Intuitive Lead. Sometimes, a sale just “feels right.”

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Build Trust, Not Pressure: The Secret to Selling to Skeptics

Article 6 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the fifth Client Personality Type: The Skeptic. If trust is the foundation of Ethical

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Why Some of the Best Clients Are Also Salespeople

Article 5 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the fourth Client Personality Type: The Salesperson. Have you ever been pitched to… inside

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The Vampire Client: How to Give Without Getting Drained

Article 4 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the third Client Personality Type: The Vampire. Every service-based professional eventually meets one: the

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Turning Window Shoppers Into Referral Sources

Article 3 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the second Client Personality Type: The Lookie Loo. Some clients aren’t ready to buy,

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The Secret to Making Sales Conversations Fun and Effective

Article 1 in The 7 Client Personality Types series Navigating sales conversations are fun when we recognize there are a handful of archetypes, or personalities, we meet over and over in our potential clients. We call them The 7 Client Personality Types: The Dreamer, The Lookie Loo, The Vampire, The Salesperson, The Skeptic, The Intuitive Lead and The Sincere Leads.

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How to Ground the Dreamer Client and Make the Sale

Article 2 in The 7 Client Personality Types series This article is part of a series on The 7 Client Personality Types: an Ethical Sales framework to help you transform every sales conversation with potential clients into a clear, kind, and meaningful connection. This article highlights the first Client Personality Type: The Dreamer. Not every sales conversation begins with clarity

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The New ABC’s of Sales

A few months ago, I was on a flight, sitting next to a man I had never met before. We sparked up a conversation (as some people do) and naturally, the question came up: “So, what do you do?” I boldly responded in a friendly tone, “You know how most couples have ‘off the table topics’ like sex, finances, relatives 

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