The Power of Understanding The 7 Client Personalities
Sales can feel like a daunting mountain to climb, especially if you’re someone who dreads the very notion of “selling.”
The fear of rejection, the unease of pushing someone into a sale, the anxiety of possibly appearing too aggressive… these are feelings many practitioners share.
But what if the essence of sales isn’t just about persuading someone to buy… but rather, guiding a conversation?
This is where the knowledge of The 7 Client Personalities is a game-changer for those intimidated by the sales arena.
Here’s how this understanding is transformative for those who are apprehensive about selling:
1. Personalizes Your Conversations and Turns Them Into Trust Relationship Builders:
- Rather than a hard sell, understanding the 7 Client Personalities enables you to tailor your conversations.
- Making your interactions more genuine and less 'salesy'.
- Alleviates nervous discomfort as you engage in a conversation tailored to your client's mindset.
2. Builds Your Confidence – and Lets You Be the Authentic You Your Current Clients LOVE:
- Recognizing these personalities gives you a strategic advantage.
- By knowing who you're speaking to, you can anticipate responses and prepare accordingly.
- Knowing how to respond to each personality gives you confidence, making the sales process feel less like unknown terrain and more like a mapped-out journey.
3. Reduces Your Fear of Rejection:
- Rejection is often less personal and instead more about a mismatch of needs and solutions.
- By identifying a client's personality type, you can offer solutions that resonate with them.
- Reducing the chances of a mismatch and the potential of ghosting.
4. Shifts Your Perspective on Selling and Sales Conversation:
- With this knowledge, selling transforms from "pushing a product or service" into fulfilling a client's true need.
- This subtle shift in perspective makes the process more palatable, even for those who despise selling.
5. Enhances Emotional Intelligence and Your Ability To Help Your Clients:
- Understanding the different personalities is essentially tuning into emotional and psychological cues, which hones your emotional intelligence.
- Helps you be more confident and adept at reading and responding to various emotional states, which is a valuable skill far beyond just sales.
6. Fosters Genuine Trust Relationships:
- With insights into the personalities of your potential clients, you can create deeper, more genuine connections. This bond makes clients more likely to buy from someone they trust and like.
- Makes the sales process more organic and less forceful.
7. Reduces Your Stress and Anxiety:
- With a clearer understanding of potential outcomes and a roadmap to guide conversations, sales conversations become natural and even FUN!
- The uncertainty (a significant trigger for anxiety) diminishes.
- Instead of approaching sales with trepidation, you're equipped with tools to steer the dialogue effectively.
Mastering The 7 Client Personalities isn’t just a sales strategy; it’s a holistic approach to understanding human behavior.
For those who feel alienated by the aggressive hustle often associated with sales, this knowledge offers a gentler, more intuitive approach.
It’s about fostering connections, understanding needs, and offering value.
So, even if the word “sales” gives you the jitters… when you have these 7 Personality insights you’re not “just selling,” you’re:
- Building relationships.
- Offering solutions.
- Making genuine connections.
And that’s a selling philosophy anyone can stand behind.
Marla Mattenson in collaboration with ESI team
With a 25+ year career, Mattenson is a trailblazer in transforming sales paradigms from transactional to relational for professionals who prioritize the integrity & fulfillment of their services. She is a champion of consent-based sales.
www.instagram.com/marla.mattenson
