3 Minutes Read

The Power of Understanding The 7 Client Personalities

Sales can feel like a daunting mountain to climb, especially if you’re someone who dreads the very notion of “selling.”

The fear of rejection, the unease of pushing someone into a sale, the anxiety of possibly appearing too aggressive… these are feelings many practitioners share.

But what if the essence of sales isn’t just about persuading someone to buy… but rather, guiding a conversation?

This is where the knowledge of The 7 Client Personalities is a game-changer for those intimidated by the sales arena.

Here’s how this understanding is transformative for those who are apprehensive about selling:

1. Personalizes Your Conversations and Turns Them Into Trust Relationship Builders:

2. Builds Your Confidence – and Lets You Be the Authentic You Your Current Clients LOVE:

3. Reduces Your Fear of Rejection:

4. Shifts Your Perspective on Selling and Sales Conversation:

5. Enhances Emotional Intelligence and Your Ability To Help Your Clients:

6. Fosters Genuine Trust Relationships:

7. Reduces Your Stress and Anxiety:

Mastering The 7 Client Personalities isn’t just a sales strategy; it’s a holistic approach to understanding human behavior.

For those who feel alienated by the aggressive hustle often associated with sales, this knowledge offers a gentler, more intuitive approach.

It’s about fostering connections, understanding needs, and offering value.

So, even if the word “sales” gives you the jitters… when you have these 7 Personality insights you’re not “just selling,” you’re:

And that’s a selling philosophy anyone can stand behind.

Marla Mattenson in collaboration with ESI team
Founder & Creator of Ethical Sales Institute
With a 25+ year career, Mattenson is a trailblazer in transforming sales paradigms from transactional to relational for professionals who prioritize the integrity & fulfillment of their services. She is a champion of consent-based sales.


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