2 Minutes Read

In the business world, asking for consent is about more than just about building trust; it’s about fostering trust relationships.

Think of this as a dance where both partners move in harmony, respecting each other’s pace and space.
A key step in this dance is always asking for consent.

Here’s how this approach cultivates deep trust relationships, and why asking for consent may be what you need to take your sales conversations and fulfillment to the next level:

1. Shows You Value the Relationship:

2. Deepens Mutual Understanding:

3. Creates Clarity and Clear Communication, No Mix-ups:

4. Makes for Open and Easy Conversations:

5. Empowerment for All:

6. Creates a Positive, Lasting Impression:

7. Growing and Strengthening Bonds Over Time:

8. Promotes a Stress-Free Environment:

In essence, seeking consent is more than a polite gesture.

It’s a foundational tool for those who prioritize lasting, trust-based relationships in their business interactions.

Marla Mattenson in collaboration with ESI team
Founder & Creator of Ethical Sales Institute
With a 25+ year career, Mattenson is a trailblazer in transforming sales paradigms from transactional to relational for professionals who prioritize the integrity & fulfillment of their services. She is a champion of consent-based sales.


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