In law school, learning how to have sales conversations is rarely a part of the curriculum. Terms like “consultation,” “discovery call,” and “intake session” replace the word “sales” in the legal context because of marketing restrictions and a societal aversion to sales.
This training highlights our disconnect, and offers a fresh perspective.
Think about your own reactions to the word “sales.” Is it something you avoid?
Do you refer to initial client meetings as “consultations” or “intake sessions” rather than sales calls?
Do you struggle with closing those initial conversations and asking for payment?
Would you like to shift how you show up in those conversations to a way that empowers and uplifts your potential client, and helps you feel confident and comfortable?
This session provides essential knowledge and strategies to redefine your relationship with legal sales.
If you resonate with any of the following points, this training is designed for you:
Attracting more ideal clients
Raising your rates without stress or awkwardness
Implementing a high-integrity framework that builds trust in every sales conversation
Overcoming self-doubt and imposter syndrome
Transforming the pain and cause of rejection
Eliminating client ghosting
Feeling relaxed and in control of your business
Learning Outcomes:
By the end of this training, you will:
1.
Redefine your relationship with sales and gain a new perspective that aligns with your values and professional standards.
2.
Approach sales conversations with clarity and confidence, feeling relaxed and in control.
3.
Ensure your clients experience clarity and positivity during the process of your sales conversations.
4.
Experience a more profitable business with a clientele that aligns with your ideal vision.
Legal Objectives:
Rule 1.2: Scope of Representation and Allocation of Authority Between Client and Lawyer
Rule 1.5: A lawyer shall not make an agreement for, charge, or collect an unreasonable fee or an unreasonable amount for expenses.
Rule 2.1: Advisor Attorney – Client Relationship. 2.1 emphasizes the importance of lawyers being transparent and comprehensive in their discussions.
Accreditation Notes:
1. This CLE was originally taught as a national Zoom event for attorneys and was accredited by the state of Indiana. The training references several Indiana ethics rules. However, the training is applicable to a larger audience as the cited rules overlap with the American Bar Association Model Rules of Professional Conduct. The value of this training is ultimately applicable for all attorneys.
2. After watching, you may qualify for a CLE credit in your state; if this interests you, we invite you to please do your due diligence and find out what the process is for your state. We provide you with the slides to facilitate this: click here to see the slides PDF.