If you’re an entrepreneur, you’re no stranger to taking risks. You’ve staked time, money, energy, and even your own sense of identity on something you deeply believe in.
This is the path of the visionary. And it’s not for the faint of heart.
But here’s the difference between reckless risk-taking and conscious risk-taking: it’s not about whether the decision is bold. It’s not just creating the greatest possible BHAG (Big Hairy Audacious Goal).
Conscious risk-taking is about how much presence you have inside yourself when you make it.
Conscious risk-taking happens when your logic is active and your intuition is engaged. It happens when you feel a sense of Knowing. There is clarity and trust and you take bold action in the face of any fear that arises.
This is when your frontal lobe (decision-making and planning) meets your third eye (perception and spiritual vision).
It’s not blind faith, or impulsive action: it’s strategic, intuitive bravery.
Let’s not get hasty here: conscious risk means you’re still taking action to be safe! Conscious risk doesn’t mean throwing caution to the wind. It means redefining what safety looks like for you.
In redefining your personal spectrum of risk and safety, you might:
- Create a financial buffer before leaving a corporate job
- Build strong affiliate relationships before launching a new product
- Get mentorship before raising your rate
- Poll your audience before sharing your next offer
- Check in with your nervous system before a big conversation
You’re not skipping the prep work or bypassing emotions. You’re tending to the foundations so that your bold action can land as gently as possible when risk is involved.
Because when you feel safe inside yourself — especially when there’s no external guarantee — that’s when you’re resourced enough to move forward.
And your risk spectrum is personal to who you are:
- Some people feel totally safe investing $50K in a program… and yet terrified to share their opinion in a team meeting.
- Others are happy to speak on stage in front of 1,000 people… and yet afraid to raise their prices by $100.
There is no universal definition of risk. What matters is where your edges are — and whether you’re consciously meeting and exceeding them.
Ask yourself:
- What am I defining as risky right now?
- What internal or external support would help me feel safe enough to move forward?
- What actions am I avoiding because I’m scared — not because they’re wrong?
Because being a conscious entrepreneur oftentimes means living on the edge! When you’re building a business based on alignment and integrity, then risk is built right into the design.
You’re going to be called to speak before you feel ready. You’re going to face rejection. You’re going to be asked to invest in yourself in ways that stretch you…
… And you get to do it all with consciousness. With your logic and your third eye online, together. With your full body, full presence, and full self alive to the experience and informing you along the way.
That’s what makes it worth it.
At the Ethical Sales Institute, we teach conscious entrepreneurs how to navigate these stretch moments with grace, strategy, and soul.
If you’re looking for a community that gets it — that understands what it means to live and build at the edge of what’s known — come check out Rising Visionary.
You’ll find business tools, coaching, and a community of entrepreneurs who are walking the same brave path.
Because risk doesn’t go away. Instead, with the right support, conscious risk-taking becomes the very thing that brings you home to yourself.
Marla Mattenson
With a 25+ year career, Mattenson is a trailblazer in transforming sales paradigms from transactional to relational for professionals who prioritize the integrity & fulfillment of their services. She is a champion of consent-based sales.
www.instagram.com/marla.mattenson
